Privacy policy

Bellini Friday operates this store and website, including all related information, content, features, tools, products, and services, to provide you, as a customer, with a personalized shopping experience (the "Services"). Bellini Friday is a store powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or another transaction, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies you or can reasonably be linked to you or another individual. Personal information does not include information that has been collected anonymously or de-identified so that it cannot identify you or reasonably be linked to you. Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

  • Contact Information, including your name, address, billing address, shipping address, telephone number, and email address.
  • Financial Information, including credit card numbers, debit card numbers, bank account numbers, payment card information, bank account details, transaction details, payment method, payment confirmation, and other payment-related information.
  • Account Information, including your username, password, security questions, preferences, and settings.
  • Transaction Information, including the items you view, place in your cart, add to your wish list, purchase, return, exchange, or cancel, as well as your past transactions.
  • Communications with Us, including information you include in your communications with us, such as when you contact customer service.
  • Device Information, including information about your device, browser, network connection, IP address, and other unique identifiers.
  • Usage Information, including information about your interactions with the Services, such as how and when you access or interact with them.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services, including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies;
  • From our service providers, including when they help us implement certain technologies or collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or the Services you use, we may use your personal information for the following purposes:

Providing, Customizing, and Improving the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and the items you are interested in, send you account-related notifications, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange shipping, facilitate returns and exchanges, allow you to post reviews, and create a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional communications by email, SMS, or postal mail, and displaying online advertisements for products or services on the Services or on other websites, including based on items you have previously purchased or added to your cart, as well as your other activities on the Services.

Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate, or respond to fraudulent, illegal, harmful, or malicious activity, protect public safety, and secure our Services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials confidential. We strongly recommend that you do not share your username, password, or any other account access credentials with anyone.

Communicating with You. We use your personal information to provide customer service, respond to your inquiries, deliver efficient services, and maintain our business relationship with you.

Legal Reasons. We use your personal information to comply with applicable laws and regulations or to respond to valid legal processes, including requests from law enforcement agencies or government authorities, to investigate or participate in civil discovery, potential or ongoing litigation, or other legal proceedings, and to enforce our terms or policies or investigate potential violations thereof.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. These circumstances may include:

  • With Shopify, service providers, and other third parties that provide services on our behalf (for example, IT management, payment processing, data analytics, customer service, cloud storage, order fulfillment, and shipping).
  • With business and marketing partners to provide marketing services and advertising. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to request that we do not share your information for the purpose of delivering targeted advertising and marketing content based on your online activity across different merchants and websites. You may exercise your right to opt out of these uses here.
  • When you instruct us, request us to do so, or otherwise consent to our disclosure of certain information to third parties, such as for shipping products to you or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • As part of a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including in response to subpoenas, search warrants, or similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit through the Services will be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than the one in which you reside, for the purpose of providing and improving the Services.

In addition, to protect, develop, and improve our business, we use certain enhanced Shopify features that incorporate data and information derived from your interactions with our Store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our Store, other merchants, and Shopify.

In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding Shopify's use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and about your rights, please refer to the Shopify Consumer Privacy Policy.

Depending on where you reside, you may also exercise certain rights relating to your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, we encourage you to review their privacy and security policies, as well as their terms and conditions. We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of any information found on these third-party websites.

Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without restriction as to its use by us or any third party.

The inclusion of such links does not, by itself, imply any endorsement of the content of those platforms or of their owners or operators, unless otherwise stated within the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children who have not reached the age of majority in your jurisdiction.

If you are the parent or legal guardian of a child who has provided us with personal information, you may contact us using the information provided below to request that it be deleted.

As of the effective date of this Privacy Policy, we are not aware that we "share" or "sell" (as those terms are defined under applicable law) the personal information of individuals under the age of 16.

Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

The length of time we retain your personal information depends on various factors, including whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable agreements and policies.

Your Rights and Choices

Depending on where you reside, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and, in some cases, we may decline your request to the extent permitted by law.

Right of Access / Right to Know
You may have the right to request access to the personal information we hold about you.

Right to Deletion
You may have the right to request that we delete the personal information we hold about you.

Right to Rectification
You may have the right to request that inaccurate personal information we hold about you be corrected.

Right to Data Portability
You may have the right to receive a copy of the personal information we hold about you and request that it be transferred to a third party, subject to certain conditions and exceptions.

Right to Opt Out of the Sale or Sharing of Personal Information for Targeted Advertising

Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of your personal information, or to object to the processing of your personal information for purposes considered to be "targeted advertising" under applicable privacy laws.

You may exercise your right to opt out of these uses here.

Please note that if you access our website with the Global Privacy Control (GPC) opt-out signal enabled, we will, where required by applicable law, automatically treat this as a request to opt out for the browser and device you are using.

If we are able to associate the device sending the signal with a Shopify account, we will also apply the opt-out request to that account.

To learn more about Global Privacy Control, please visit https://globalprivacycontrol.org/.

Except for Global Privacy Control, we do not recognize or respond to other Do Not Track (DNT) signals that may be transmitted by your web browser or device.

Managing Communication Preferences

We may send you promotional emails. You may opt out of receiving these communications at any time by using the unsubscribe link included in our emails.

If you opt out, we may still send you non-promotional emails, such as messages relating to your account or orders you have placed.

Exercising Your Rights

You may exercise these rights through the options made available within the Services or by contacting us using the contact information provided below.

To learn more about how Shopify uses your personal information and about the rights you may have, including rights relating to data processed by Shopify, please visit:

https://privacy.shopify.com/

We will not discriminate against you for exercising any of these rights.

We may need to verify your identity before processing your request, to the extent permitted or required by applicable law.

Where permitted by law, you may designate an authorized agent to submit a request on your behalf. Before accepting such a request, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us.

We will respond to your request within the timeframes required by applicable law.

Complaints

If you wish to submit a complaint regarding our processing of your personal information, please contact us using the contact details provided below.

Depending on where you reside, you may also have the right to appeal our decision by contacting us using the information below or by filing a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or, where applicable, equivalent contractual provisions issued by the competent authority in the United Kingdom, unless the transfer is made to a country recognized as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons.

When we do, we will post the revised Privacy Policy on this website, update the "Last updated" date, and provide any notice required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us by email at:

info@bellinifriday.com